We target investments of $1 million to $5 million in businesses focused on information services, niche financial services and electronic commerce (particularly business-to-business services). Our strategy is based on the following core principles:

	>	Invest in companies with exceptional management teams and solid fundamentals. In each investment, we are guided by uniqueness of concept, definable barriers to entry, and sustainable competitive advantage. Although each of these attributes is important, we have learned that superior management makes all the difference.
	>	Work within our circle of competence, targeting businesses we understand and avoiding “bleeding-edge” opportunities. While we firmly believe we are in the midst of a technological revolution, we focus on investment opportunities with a product or service at the core of the business rather than technology itself.
	>	Leverage our many business relationships, continually building on the network we already maintain to generate new investment opportunities. A rich source of deal flow in our own back yard combined with our partners’ extensive national contacts provides Odin an advantage in originating high quality investment opportunities.
	>	Utilize our diverse experience, knowledge, and skills to provide added value to companies, working closely with management as partners to build companies quickly and efficiently, thus creating lasting value. Our portfolio companies welcome our participation and guidance long after an investment is made.